Primary Embedding Mechanisms
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Secondary Articulation and Reinforcement
Mechanisms
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What leaders pay attention to, measure, and
control on a regular basis.
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Organization design and structure
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How leaders react to critical incidents and
organizational crises.
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Organizational systems and procedures
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Observed criteria by which leaders allocate
scarce resources.
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Organizational rites and rituals
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Deliberate role modeling, teaching, and coaching
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Design of physical space, facades, and
buildings
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Observed criteria by which leaders allocate
rewards and status.
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Stories, legends, and myths about people and
events.
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Observed criteria by which leaders recruit,
select, promote, retire, and excommunicate organizational
members.
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Formal statements of organizational philosophy,
values, and creed.
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